Green Assets Wallet’s new brand aligns with being an impact intelligence leader

As Green Assets Wallet scales up to a fast-moving leader in impact intelligence, its branding required a revamp to reflect the company’s new identity.

Impact-as-a-Service

Traditionally, debt capital markets have used absolute, disparate, and often qualitative ESG information to evaluate bonds and projects’ impact on society. This way of measuring impact is limited and does not provide enough insights for investors to report on portfolio impact or assess an investment. Green Assets Wallet, as an “Impact-as-a-Service” platform, offers an end-to-end SaaS solution to the debt capital market ecosystem for robust and quantifiable impact data and cutting-edge impact reporting.

Accelerating capital markets

The company’s objective is to accelerate capital markets for sustainable investments using emerging technologies in support of the UN Sustainable Development Goals and the Paris Agreement. The new website with access to an intuitive impact intelligence dashboard accommodates what investors, issuers and validators are looking for.

The look and feel of a fast-moving impact leader 

Green Assets Wallet stands for integrity, empowerment, and passion. These values have been encompassed in all assets, ranging from the company’s logo to their website. The logo is smooth and curvilinear, its shape represents capital flows towards impact. The G avatar represents the global outlook and the circularity of future economies. The black and white colours together with natural images stand for the connection between financial technology and the environment. The font ‘Reckless Neue’ stands for passion and boldness, these values are written in the Green Assets Wallet mission. Integrity, another company value, is encompassed in all Green Assets Wallet messaging, as a promoter for collaboration, transparency and trust. 

Connecting the dots

Green Assets Wallet’s success is based on a concerted effort with the entire capital debt market ecosystem. Their technology is the vehicle to drive efficiencies in impact reporting and support market expansion in impact investing. However, this is only possible if the ecosystem as a whole participates in the mind shift needed to drive capital to where it can have the highest impact.